Our History

From an early age, the son of the Loren brand owner observed his father's passion for watchmaking, learning the secrets of watch creation. He took over the management of the company and combined tradition with modernity. The most important things for designers are the quality of materials and workmanship, as well as fashionable design. A rich colour palette and original design are the hallmarks of the Paul Lorens brand, emphasising its Italian temperament and sense of beauty.